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In April, the registered EV sales accounted for 32 percent, sales that have remained strong in the months that followed. The second highest month of registration was June, totaling to 8, 903 vehicles. In the August figures of pure-electric cars, there was a 78 percent rise compared to the same period the previous year, 2019, with \",\"type\":\"text\"},{\"text\":\"plug-in models (PHEVs)\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/blog/ev-charging-for-your-hybrid-car\",\"uuid\":\"02ad0f3a-6a5e-41dd-930e-f1073ed1a307\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\",\"story\":{\"name\":\"Do you need an EV Charger for your Hybrid Car?\",\"id\":44855058,\"uuid\":\"02ad0f3a-6a5e-41dd-930e-f1073ed1a307\",\"slug\":\"ev-charging-for-your-hybrid-car\",\"url\":\"en-gb/e-mobility/blog/ev-charging-for-your-hybrid-car\",\"full_slug\":\"en-gb/e-mobility/blog/ev-charging-for-your-hybrid-car\",\"_stopResolving\":true}}}]},{\"text\":\" growing by 222 percent.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This is in comparison to diesel (-40 percent), and hybrids (+38 percent) which saw an overall decline of 6 percent. After the months of June and July, August had the next big share of demand in pure-EVs, with a growth of 260 percent. The overall electric market share has seen a significant rise. SMMT figures show that so far, the UK accounts for 74,500 EVs, with 60 percent of these being pure-electric.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"One of the reasons that have led to the rise of EV sales can be linked to the UK tax charges, which in April exempted zero emission cars. To this regard, combustion engine cars now cost about 22 times more than the EVs. The rise in sales can also be attributed to the European market, which as part of the pandemic rescue package saw the arrival of cheaper models. Improved battery range, an attractive price point and increasing concerns for the environment by consumers are the other factors that have led to the popularity of EVs.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2130778,\"alt\":\"tesla-model-3\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1536x499/a742e9a924/tesla_model_3-1536x499-min.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"ac7a68d3-bcae-42c6-8b37-f0e6e8498c5c\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"_uid\":\"360464c1-edc4-4f10-aba9-0cbbf11b1b97\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"While china has over the years led in the electric vehicle race due to the incentives offered and government support, in 2020, Europe has proven to be the new leader. \",\"type\":\"text\"},{\"text\":\"Tesla\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/blog/how-to-charge-your-tesla\",\"uuid\":\"8d086467-f505-4106-826b-daaba40e4fd8\",\"anchor\":null,\"target\":\"_self\",\"linktype\":\"story\",\"story\":{\"name\":\"How to charge your Tesla\",\"id\":44901947,\"uuid\":\"8d086467-f505-4106-826b-daaba40e4fd8\",\"slug\":\"how-to-charge-your-tesla\",\"url\":\"en-gb/e-mobility/blog/how-to-charge-your-tesla\",\"full_slug\":\"en-gb/e-mobility/blog/how-to-charge-your-tesla\",\"_stopResolving\":true}}}]},{\"text\":\", for instance, is one of the electrified vehicle online suppliers involved with a direct delivery approach to the consumer. This has been among the reason UK consumers have leaned more towards EVs in the face of the pandemic. As traditional dealerships remained closed, Tesla delivered its services directly to the consumers during the lockdown. In the global electric car sales in the first half of 2020, the company saw a 30 percent overall sale.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"b139867e-7196-49ee-8d5a-751f005227ac\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"UK Charge points\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"984e6dc2-802f-4596-93a4-a64f50597a08\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Since 2011, UKs charge points have seen a tremendous growth, so far, accounting for more than 11,600 stations. Towards the end of June 2020, the UK had over 32,000 connectors. Currently, there are three primary charge types, including slow chargers, fast chargers and rapid units.\",\"type\":\"text\"}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Slow Charging Units: With a power of up to 3kW, these chargers are a best fit for about 6-8 hours overnight.\",\"type\":\"text\"}]}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Fast Charging Units: These can fully recharge various models for about 3-4 hours, and have a power point of 7-22kW.\",\"type\":\"text\"}]}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Rapid Charging Units: With 43kW+, these units give an 80 percent charge in a span of 30 minutes. Depending on whether direct or alternating current is used, they come with two different charge points including AC and DC.\",\"type\":\"text\"}]}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In the months ahead, the EV charge point sales in the UK are expected to keep rising, through to 2030. Although the sale of other new vehicles has declined, EV chargers will enjoy an un-staggering growth, as evidenced by the Tesla Model 3, which has been the best selling car in the UK so far. The users of these cars will need a place to charge their vehicles.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Following the UK lockdown, the country experienced a drop in EV charger installations, after companies such as Pod Point halted their operations to protect their workers. However, public charge points were adopted, and installed throughout the region over the lockdown period.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"By 2030, a large number of home car charger points are expected to be erected, accounting for about 70 percent. With workplace charging being the better alternative to home charging, it is also expected to see a 7 percent growth by 2030. Currently, the Office for Low Emission Vehicles (OLEV) is working towards supporting ultra-low emission vehicles (ULEVs) through the provision of the OLEV grant for electric car home chargers. Electric car owners who have eligible vehicles are advised to claim a ChargePoint. The Office of Low Emission Vehicles also offers a Workplace Charging Scheme (WCS) grant. This grant is available to charity, public authority and any business.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2130794,\"alt\":\"olev-discount\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1536x499/fe777a263e/olev-discount-banner-1536x499.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"9e498dde-ba6d-4fea-9a8b-2f8b95fe85e0\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"32\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"c5c2a5e6-a488-465a-9115-08f1bac74577\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"EV Global sales\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"4df9004f-b8f3-4faf-a692-6b20ed773582\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"After electric vehicles made a milestone of a million sales in 2017, meaningful progress was noted. In July 2020, Europe saw an all-time high of sales in the electrified vehicles industry despite the lockdown. Italy, which was hard hit by the pandemic, doubled its sales compared to 2019. In Europe, Italy is among the largest car markets. Although electric cars are not as popular, the first six months of 2020 was proof that Italy has a high potential for the market.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"After Tesla, the other hybrid and electric powertrains that fall into the category of top 10 making sales in 2020 include Ford Kuga, Mercedes A-Class and Kia Niro. As the demand for EVs keep rising and manufacturers ramp up the production capacity, the EV market will continue to record a steady growth. In the future, as the market continues to record a rising customer acceptance, more attention by OEMs, ingenious suppliers and the intervention of the government, the profitability of the segment will accelerate beyond 2022.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In the UK, the transport industry is the largest source of CO2 emissions, accounting for about a quarter of all emissions. The adoption of electric vehicles will in that case be an excellent strategy to containing the emissions and fostering a cleaner environment. If the UK is to emphasise on the projected 2040 fossil-fuelled vehicles ban, a large part of CO2 emissions will be addressed.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"}],\"summary\":[],\"component\":\"blog\",\"short_text\":\"In July, car dealerships in the UK were allowed to reopen after the easing of the COVID-19 lockdown, a move that saw the sale of electric vehicles surge. As manufacturers work towards reducing emissions to avoid hefty fines, EV sales in 2020 compared to 2019 have been seen to almost triple. According to the society of Motor Manufacturers and Traders (SMMT), the number of the overall car sales saw a 97 percent decline during the lockdown, but that of EVs plummeted. In July alone, the sale of electric cars rose to 4.7 percent, compared to the same time in 2019, in which sales stood at 1.4 percent.\"}","full_slug":"en-gb/e-mobility/blog/ev-sales-rise-despite-covid-19","alternates":[],"first_published_at":"2020-09-25T12:00:00.000Z","published_at":"2021-05-21T07:10:39.434Z","tag_list":["car brands","sales"],"read_time":3},"related":{"nodes":[{"uuid":"86cb8a58-4ff2-47ee-a6b3-cadd902f28d9","content":"{\"seo\":{\"_uid\":\"78c2948f-920c-454f-956b-d70b095b6010\",\"title\":\"The global microchip shortage | 50five\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"There is a global shortage of ‘semiconductor chips’ which are used in hundreds of our day-to-day items from electric toothbrushes to the latest cars. \",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"2b7a555a-8489-4018-875b-d9f721684ca0\",\"image\":{\"id\":3134345,\"alt\":\"microchip\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1600x520/1939aecc27/microchip_shortage.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"title\":\"The global microchip shortage that you didn't know about\",\"author\":{\"name\":\"Oliver\",\"created_at\":\"2021-03-30T09:11:03.812Z\",\"published_at\":\"2021-03-30T10:59:46.238Z\",\"updated_at\":\"2021-03-30T10:59:46.265Z\",\"id\":43841224,\"uuid\":\"8f27b447-d554-449b-bc56-d4e557bc288e\",\"content\":{\"seo\":{\"_uid\":\"f93c0577-665a-418b-8724-6251262de434\",\"title\":\"Oliver | 50five content specialist\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Oliver is a content specialist of 50five\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"6403f542-481b-46a1-a11c-c4ecf853e1fe\",\"name\":\"Oliver\",\"avatar\":{\"id\":2100527,\"alt\":\"Oliver\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/768x953/078d254d84/oliver-arif.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"component\":\"author\",\"occupation\":\"Content Specialist\",\"description\":\"Oliver is a Content Specialist for 50five UK\"},\"slug\":\"oliver\",\"full_slug\":\"en-gb/author/oliver\",\"sort_by_date\":null,\"position\":-60,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":41803791,\"meta_data\":null,\"group_id\":\"ac4e6648-46be-465f-a7ca-c02e96c872f2\",\"first_published_at\":\"2021-03-30T10:59:46.238Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null,\"_stopResolving\":true},\"content\":[{\"_uid\":\"64580acd-4a4a-4f69-a835-71862b0a8a34\",\"align\":\"default\",\"preset\":\"\",\"children\":[{\"_uid\":\"72e40b5b-1c56-408d-aa0a-ec54db7eb77a\",\"link\":{\"id\":\"4f0fd6dc-613a-4f20-8cda-6954f722b8e7\",\"url\":\"\",\"anchor\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"en-gb/e-mobility/charging-station-selection-tool\"},\"type\":\"button\",\"title\":\"Get an EV charger quote\",\"preset\":\"\",\"target\":\"_self\",\"variant\":\"primary\",\"relation\":[],\"component\":\"button\",\"icon_size\":\"default\",\"icon_type\":\"default\",\"icon_color\":\"default\",\"icon_spacing\":\"default\",\"icon_variant\":\"default\",\"icon_position\":\"left\",\"disable_nofollow\":false}],\"component\":\"button-group\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"7686e9a3-b9a6-470a-8515-268f6f5ebe3c\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"So what is happening?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"db71814e-9baa-4703-ae01-3cd829fa253e\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"You may be sat there thinking \\\"why is my car delayed?\\\" or \\\"why can't I get the latest Xbox or Playstation?\\\". This is because of a global shortage of ‘semiconductor chips’ which are used in hundreds of our day-to-day items from electric toothbrushes to the \",\"type\":\"text\"},{\"text\":\"latest cars\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/blog/new-ev-cars-coming-2021\",\"uuid\":\"dcd85fb5-b0f7-435b-8ce2-f36b72cf6eed\",\"anchor\":null,\"target\":null,\"linktype\":\"story\",\"story\":{\"name\":\"New EV cars coming in 2021\",\"id\":43360064,\"uuid\":\"dcd85fb5-b0f7-435b-8ce2-f36b72cf6eed\",\"slug\":\"new-ev-cars-coming-2021\",\"url\":\"en-gb/e-mobility/blog/new-ev-cars-coming-2021\",\"full_slug\":\"en-gb/e-mobility/blog/new-ev-cars-coming-2021\",\"_stopResolving\":true}}}]},{\"text\":\". Even before the global COVID pandemic the demand for these tiny chips was much higher than the supply.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Supply chains around the world are being affected as manufacturers struggle to obtain enough semiconductor chips for their electronic products. Many prospective vehicle owners are being told that their new cars are being delayed with no certainty on when they can be delivered. Some vehicle manufacturers have already announced that they are reducing supply as a result, Nissan recently announced that it will be producing 500,000 less vehicles due to the shortage. Many \",\"type\":\"text\"},{\"text\":\"EV charger manufacturers\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/brands-charging-station\",\"uuid\":\"da5ee66b-38f3-4885-891f-5df8ef8ba99f\",\"anchor\":null,\"target\":null,\"linktype\":\"story\",\"story\":{\"name\":\" Brands charging station\",\"id\":43394383,\"uuid\":\"da5ee66b-38f3-4885-891f-5df8ef8ba99f\",\"slug\":\"brands-charging-station\",\"url\":\"en-gb/e-mobility/brands-charging-station\",\"full_slug\":\"en-gb/e-mobility/brands-charging-station\",\"_stopResolving\":true}}}]},{\"text\":\" are also being hit by the shortage as the crisis shows no immediate signs of clearing.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":3134361,\"alt\":\"microchip close up\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1600x520/0b22dc7d6b/microchip_shortage2.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"ac7a68d3-bcae-42c6-8b37-f0e6e8498c5c\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"ff46cca9-1497-4914-a750-d8c64252efd5\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"What are semiconductor chips and why the shortage?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"360464c1-edc4-4f10-aba9-0cbbf11b1b97\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"To put it simply, semiconductor chips are used to control the electrical current in an electronic device. They are present in almost every daily appliance we use. Some economists have begun calling them “the new oil” due to their importance to daily modern life.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The shortage itself was mainly caused by the global COVID outbreak; many companies cancelled their orders for chips assuming that the economy was about to take a downturn. Semiconductor chip manufacturing plants also closed during this time. However, the issue wasn’t just on the manufacturing side as major ports around the world also shut down leaving hundreds of container ships unable to dock, creating a bottleneck in supply.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"b139867e-7196-49ee-8d5a-751f005227ac\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"When will it be resolved?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"b4127e13-ce1e-4452-89fd-6a3561c3bbbb\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Experts within the chip industry are predicting that the shortage will easily roll over into 2022 and could well last for a further two years before normality is restored. Prices of affected items are expected to increase in the short term whilst demand remains high. It may become more obvious in time as companies such as Apple and Samsung who began stockpiling chips early on begin to run out and also become affected by the shortage.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"}],\"summary\":[],\"updated\":\"\",\"component\":\"blog\",\"short_text\":\"With the country seemingly to be fully re-open after lockdown you may have noticed certain items are harder to find in stores or have much longer waiting times to come back into stock.\"}","full_slug":"en-gb/e-mobility/blog/the-global-microchip-shortage-you-didn-t-know-about","first_published_at":"2021-10-27T13:54:31.772Z","published_at":"2021-11-01T14:23:37.129Z","read_time":1},{"uuid":"f27c9827-f785-4b4a-ab62-f44182a2fab1","content":"{\"seo\":{\"_uid\":\"78c2948f-920c-454f-956b-d70b095b6010\",\"title\":\"Jaguar to go full electric by 2025 | 50five\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Jaguar has become the latest car brand to announce that their vehicle range will be fully electric by 2025.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"2b7a555a-8489-4018-875b-d9f721684ca0\",\"image\":{\"id\":2131742,\"alt\":\"Jaguar all electric\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1600x520/beed5cdd84/jaguar_all_electric_range.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"title\":\"Jaguar to go full electric by 2025\",\"author\":{\"name\":\"Joost Gerrits\",\"created_at\":\"2021-03-17T15:45:34.647Z\",\"published_at\":\"2022-01-19T12:34:14.895Z\",\"updated_at\":\"2022-01-19T12:34:14.916Z\",\"id\":42049133,\"uuid\":\"33a731a5-0c2d-4308-998d-5d81c0337b6c\",\"content\":{\"seo\":{\"_uid\":\"0fb5d419-85a4-4adf-a5c2-a6bed8d76907\",\"title\":\"Joost Gerrits | 50five content specialist\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Joost is a content specialist of 50five\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"8289d556-ee40-4f9e-a08e-87c4e032be51\",\"name\":\"Joost Gerrits\",\"avatar\":{\"id\":3668608,\"alt\":\"Joost\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/976x977/bcb32baf1e/joost.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"component\":\"author\",\"occupation\":\"Content Specialist\",\"description\":\"Joost is a real EV enthusiast. 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In the next few years, it is going to be a very different car, with Jaguar I-PACE being the main model. The brand is set to be distinct from Land Rover and will become available for willing buyers by 2025.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"7686e9a3-b9a6-470a-8515-268f6f5ebe3c\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"What’s next?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"db71814e-9baa-4703-ae01-3cd829fa253e\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Gerry McGovern, CEO of Jaguar Land Rover, has the task of leading the team and ensuring that the anticipated model is available by the time stated. The new design strategy is not out yet, and that is another project they must begin with to make the dream a reality. This also means that the company must have excellent design architecture.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2131746,\"alt\":\"Jaguar \",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1024x333/233ab20b81/jlr_bollore_reimagine-1024x333.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"ac7a68d3-bcae-42c6-8b37-f0e6e8498c5c\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"_uid\":\"5b70a1b8-0c2d-4475-b018-9ef9037997a4\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Bollore also stated that Jaguar would leverage a very unique platform architecture, which means it will let go of the current modular internal combustion MLA (Modular Longitudinal Architecture)/electric platform. The upcoming Electronic Modular Architecture (EMA) will be handed over to Land Rover. The company will develop a new work philosophy that will enable it to come up with an electric vehicle that will fully satisfy the needs of users.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Recently, Jaguar XJ had been listed on the MLA platform and was to be shown this year before going fully on sale in 2022. Unfortunately, it has been wiped out because the company is going to operate on a new platform. The CEO stated that, unfortunately, the next-generation Jaguar XJ does not fit the company’s new positioning. It should be noted that this is a decision that has received a lot of criticism from experts in different parts of the globe. Bollore stated that it was a huge decision, and at the end of the day, it was significant.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"ff46cca9-1497-4914-a750-d8c64252efd5\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"About an All-Electric Platform\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"360464c1-edc4-4f10-aba9-0cbbf11b1b97\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Currently, the all-electric platform is in its early stages of development. The overall design will depend on the primary design strategy for the cars that would be produced by the automobile company. The company should operate on an excellent platform to gain a strong market presence.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It is upon the designers to independently come up with something that would best suit the company’s objectives and goals, but they will need to take their time and come up with the best. They should, however, note that proportion is a crucial thing, and it will dictate the platform.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2131754,\"alt\":\"Jaguar i-pace\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1024x333/30e9555988/jaguar_i_pace_hero-1024x333.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"3241cf38-d11f-44f0-bfd8-3b7df07c5d2b\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"b139867e-7196-49ee-8d5a-751f005227ac\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Compact Electric Jaguar\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"984e6dc2-802f-4596-93a4-a64f50597a08\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"By the time Bollore joined JLR, the plan was that a new tiny Jaguar crossover was to be developed to rival Tesla’s Model Y and Model 3, as well as the new Polestar 2. This is a plan that has not been forgotten since it still has a lot of support from the panel. Nick Rogers, the Director of Engineering, stated in 2020 that the idea of a small electric car is great and that they are still thinking about it.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The company has a dream of being in a better place, and clearly, their customers would like for them to be there. The company has the idea of going fully electric in 2025. It is a plan that is relevant at this time, when the environment matters more than anything else.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Julian Thomson, the design boss, is a huge fan of smaller vehicles and would like to work on the project as soon as possible. Thomson recently stated that developing smaller cars would be a project that is worth working on. They are a luxury EV that can perfectly reflect what is going on around the world at this time. Thomson also stated that it would be exciting to work on Jaguars that are smaller, highly efficient, and those that come with all the things that buyers are looking for.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It is believed that such ideas are the ones that caused the company to focus its goal on coming up with electric cars in the next few years. Gerry McGovern stated that they are already working with the team to develop a design strategy for the next generation Jaguar, and it will be huge.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"c5c2a5e6-a488-465a-9115-08f1bac74577\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"How is the process done?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"4df9004f-b8f3-4faf-a692-6b20ed773582\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"At the moment, it is hard to really tell how the company would do it. However, in the past, whenever they needed to come up with new models, they underwent intense creative intellectual steps, and they used words that were written down to help define the future. It is thought that the same philosophy would be applied to design the futuristic Jaguar I-PACE.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It is a process that takes time because any form of inaccuracy might affect the quality of the automobile. The EV industry keeps getting sophisticated, and by the time the car will be ready, the buyers’ expectations shall have gone critically high. The design strategy might also evolve with time, and new methods could be applied to design a model that buyers would find irresistible.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2131755,\"alt\":\"Jaguar i-pace\",\"_uid\":\"ae36203c-6222-4a24-af16-3d009318b2c1\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1024x333/4b13d0724e/jaguar_ipace_charging-1024x333.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"9e498dde-ba6d-4fea-9a8b-2f8b95fe85e0\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"_uid\":\"2d129b07-9c9e-4d14-aef6-fdc5e59ba6c5\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"For many years, the company has hinted at its plan to enter the EV industry with a thud, and now is the time to show the world what they have in store. It is anticipated that the future Jaguars will have some reflection of the past, even if they are going to be modern and exquisite in every sense of the word. It is all about capturing that sense of heritage instead of the retrospective feel and look.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"e4aca5ad-fcee-4a85-a70f-f56246ee66aa\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Final words\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"2aedc3e6-ceab-4087-a134-ca0120d7172c\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"In 2025, with the help of electric vehicle technology, the new models of Jaguar will be ready. We don’t really expect the vehicle to be very affordable, but it will be worth every penny. Currently, the company is working on the project and should be ready at the time stated. It is believed that many other automobile companies will embrace the EV industry, so the future has some exciting secrets that are worth waiting for.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"}],\"summary\":[],\"component\":\"blog\",\"short_text\":\"Recently, the new Jaguar Land Rover CEO, Ballore, announced that by 2025, Jaguar would officially become an electric car brand. Amid the same announcement, it emphasised that Jaguar will only manufacture electric cars and that JLR will leave SUVs to the Land Rover Brand. This was a huge announcement that caused other key automobile companies to rethink the cars they manufacture.\"}","full_slug":"en-gb/e-mobility/blog/jaguar-to-go-full-electric-by-2025","first_published_at":"2021-03-08T19:54:00.000Z","published_at":"2022-04-20T14:44:04.131Z","read_time":3}]}},"pageContext":{"uuid":"f94ec786-6945-42d6-9292-f30f420ef79f","global":{"_uid":"f1f3e14e-0ed7-40c1-adec-afa95f950569","footer":[{"_uid":"62fbe0bc-b543-4f96-a4d4-ad113b213abb","links":[{"_uid":"10e1d6e2-d2e9-443f-a3cf-236e28946b5f","link":{"id":"1306548f-29cb-4136-b405-c340bf6ad6e3","url":"","anchor":"","linktype":"story","fieldtype":"multilink","cached_url":"en-gb/group/terms-and-conditions","story":{"name":"Terms and conditions","id":46888548,"uuid":"1306548f-29cb-4136-b405-c340bf6ad6e3","slug":"terms-and-conditions","url":"en-gb/group/terms-and-conditions","full_slug":"en-gb/group/terms-and-conditions","_stopResolving":true}},"type":"link","title":"Terms and 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