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The former can charge your car at 100 kW and up to 350 kW and are direct current only. The UK's rapid charging infrastructure mainly consists of conventional rapid points. They usually charge at 50 kW DC, with 43 Kw AC rapid charging often available.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Fast chargers usually provide power from 7 kW to 22 Kw and require 3 to 4 hours to charge an electric car fully. The most common charging point in the country is a 7 kW untethered Type 2 inlet. Tethered connectors are available for both Type and Type 2 connectors.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"On the other hand, slow units provide between 3 kW and 6 Kw and are designed for overnight charging. Pure electric vehicles need between 8 and 12 hours to be fully charged while PHEV 2-4 hours. They are commonly referred to as 3 kW points. Kia electric cars charge on slow devices using cables that connect the vehicle to a three-pin or Type 2 socket.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2127310,\"alt\":\"Kia e-Soul\",\"name\":\"\",\"focus\":null,\"title\":\"The Kia e-Soul\",\"filename\":\"https://a.storyblok.com/f/108028/909x294/e751c032ac/kia-e-soul-909-1-1.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"ac7a68d3-bcae-42c6-8b37-f0e6e8498c5c\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"ff46cca9-1497-4914-a750-d8c64252efd5\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Types of EV Chargers\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"360464c1-edc4-4f10-aba9-0cbbf11b1b97\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"For you to charge your EV, you have to plug into a charger connected to the electric grid. This is also known as electric vehicle supply equipment. EV chargers are usually categorized into three, based on the maximum amount of power they provide to the battery from the grid.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Level 1\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"The chargers provide charging through a 120 V AC plug. The units do not require the installation of additional charging equipment. Level 1 chargers can provide between 2 and 5 miles of range per hour of charging.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Level 2\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"They charge electric vehicles through a 240 V or 208 V plug. You need to install additional charging equipment when using level 2 chargers. The units can deliver up to 20 miles of range per hour of charging. They are designed for home, work, and public charging. It usually is the most ideal solution for charging your electric car at home and perfectly suit your KIA e-NIRO or KIA e-SOUL.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"DC Fast Charge\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"The units charge cars through 480 V AC input. Also, they require the use of highly specialized, high-powered equipment and the installation of special equipment in a vehicle.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Usually, electric vehicles have more battery capacity than \",\"type\":\"text\"},{\"text\":\"plug-in hybrid cars\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/blog/should-you-buy-hybrid-or-full-electric\",\"uuid\":\"fccefd57-7d72-4fe5-b98a-17f2688a5154\",\"anchor\":null,\"target\":null,\"linktype\":\"story\",\"story\":{\"name\":\"Should you buy hybrid or full electric?\",\"id\":43359928,\"uuid\":\"fccefd57-7d72-4fe5-b98a-17f2688a5154\",\"slug\":\"should-you-buy-hybrid-or-full-electric\",\"url\":\"en-gb/e-mobility/blog/should-you-buy-hybrid-or-full-electric\",\"full_slug\":\"en-gb/e-mobility/blog/should-you-buy-hybrid-or-full-electric\",\"_stopResolving\":true}}}]},{\"text\":\". Therefore, it will take longer for you to charge a fully-depleted EVs. In addition to the above \",\"type\":\"text\"},{\"text\":\"types of chargers\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/types-charging-stations\",\"uuid\":\"50470e9e-296b-4752-9089-8ce54340e5df\",\"anchor\":null,\"target\":null,\"linktype\":\"story\",\"story\":{\"name\":\"Types of charging stations\",\"id\":43390837,\"uuid\":\"50470e9e-296b-4752-9089-8ce54340e5df\",\"slug\":\"types-charging-stations\",\"url\":\"en-gb/e-mobility/types-charging-stations\",\"full_slug\":\"en-gb/e-mobility/types-charging-stations\",\"_stopResolving\":true}}}]},{\"text\":\", wireless charging involves the use of an electromagnetic field to transfer electricity to a car without a cord. You can find wireless chargers for some vehicle models.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"9ac2640d-490b-4d05-bd52-268cbb18d53e\",\"title\":\"DC Charging of electric vehicles\",\"preset\":\"\",\"video_id\":\"SAfgq243XpY\",\"component\":\"video\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"b139867e-7196-49ee-8d5a-751f005227ac\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"How to Charge Your Electric KIA on Public Networks\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"984e6dc2-802f-4596-93a4-a64f50597a08\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"The number of public charging networks in the UK has been increasing over time. Some of them offer nationwide coverage, while others can only be used in specific regions. Regional ones are usually designed to cover well-defined areas such as London and the South West.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many of them are operated by or have links with national networks. This enables EV owners with national accounts to use points within the regional networks. The level of access will depend on a network and a specific charge point.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Payment and access methods vary from one public network to another. However, all of them need to offer ad-hoc access. Most of them provide access through an application or a website.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"This means there’s no need for prior registration or signing up for an account. Some EV charging points are free to use, while others require users to pay. The charging tariffs are usually based on the cost per energy consumed. Some service providers set a price per charging time.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"c5c2a5e6-a488-465a-9115-08f1bac74577\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"How to Charge Your KIA EV at Home\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"4df9004f-b8f3-4faf-a692-6b20ed773582\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Charging an electric vehicle at home is often the most convenient and cost-effective method. The \",\"type\":\"text\"},{\"text\":\"government offers grants\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/climate/finance-and-grants\",\"uuid\":\"8cdbecee-b131-4963-b5d7-d2d2c071e48a\",\"anchor\":null,\"target\":null,\"linktype\":\"story\",\"story\":{\"name\":\"Finance and Grants\",\"id\":43403357,\"uuid\":\"8cdbecee-b131-4963-b5d7-d2d2c071e48a\",\"slug\":\"finance-and-grants\",\"url\":\"en-gb/climate/finance-and-grants\",\"full_slug\":\"en-gb/climate/finance-and-grants\",\"_stopResolving\":true}}}]},{\"text\":\" to enable residents to \",\"type\":\"text\"},{\"text\":\"install home EV charge points\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/home-charging-station\",\"uuid\":\"e5e85b3c-f3ef-4f41-bbed-b10d57b1980a\",\"anchor\":null,\"target\":null,\"linktype\":\"story\",\"story\":{\"name\":\"Home charging station\",\"id\":43379668,\"uuid\":\"e5e85b3c-f3ef-4f41-bbed-b10d57b1980a\",\"slug\":\"home-charging-station\",\"url\":\"en-gb/e-mobility/home-charging-station\",\"full_slug\":\"en-gb/e-mobility/home-charging-station\",\"_stopResolving\":true}}}]},{\"text\":\". At 50five we provide full-installed charge points. Most home chargers are rated between 3 kW and 7 kW.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Usually, higher-powered wall-mounted units are more expensive than slower options. The chargers can reduce the time required to fully charge an electric car significantly, depending on a model.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2127216,\"alt\":\"Zappi EV charger\",\"_uid\":\"ae36203c-6222-4a24-af16-3d009318b2c1\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/909x294/b2c01c383f/zappi-ev-charger.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"9e498dde-ba6d-4fea-9a8b-2f8b95fe85e0\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"e4aca5ad-fcee-4a85-a70f-f56246ee66aa\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Charging Your KIA at Work\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"2aedc3e6-ceab-4087-a134-ca0120d7172c\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many organizations are now installing EV charging units for use by employees and visitors. The installation of chargers at the workplace has been found to help companies attract new customers. Although the charging points are similar to home-based ones, their capacity for most units ranges between 7 kW and 22 Kw.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Many firms have double sockets to allow users to charge two vehicles at a time. This also helps to reduce the need for a company’s fleet to rely on expensive public networks. There are grants and capital allowances for workplace charging units. Some organizations allow customers to access charging points for free while others at a low fee.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"}],\"summary\":[],\"component\":\"blog\",\"short_text\":\"Electric vehicle charging is a vital consideration for every EV owner. There are three primary categories of EV charging, rapid, fast, and slow. Each of them represents the power outputs and therefore charging speeds, available to charge cars. Rapid chargers offer the quickest way to charge an EV. What’s the best way to charge your KIA EV?\"}","full_slug":"en-gb/e-mobility/blog/how-to-charge-your-electric-kia","alternates":[{"full_slug":"en-nl/e-mobility/blog/zo-laad-jij-je-elektrische-kia-efficient-op","published":false},{"full_slug":"nl-nl/e-mobility/blog/zo-laad-jij-je-elektrische-kia-efficient-op","published":true}],"first_published_at":"2020-07-07T14:54:00.000Z","published_at":"2021-05-12T13:17:30.046Z","tag_list":["car brands","kia"],"read_time":3},"related":{"nodes":[{"uuid":"86cb8a58-4ff2-47ee-a6b3-cadd902f28d9","content":"{\"seo\":{\"_uid\":\"78c2948f-920c-454f-956b-d70b095b6010\",\"title\":\"The global microchip shortage | 50five\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"There is a global shortage of ‘semiconductor chips’ which are used in hundreds of our day-to-day items from electric toothbrushes to the latest cars. \",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"2b7a555a-8489-4018-875b-d9f721684ca0\",\"image\":{\"id\":3134345,\"alt\":\"microchip\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1600x520/1939aecc27/microchip_shortage.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"title\":\"The global microchip shortage that you didn't know about\",\"author\":{\"name\":\"Oliver\",\"created_at\":\"2021-03-30T09:11:03.812Z\",\"published_at\":\"2021-03-30T10:59:46.238Z\",\"updated_at\":\"2021-03-30T10:59:46.265Z\",\"id\":43841224,\"uuid\":\"8f27b447-d554-449b-bc56-d4e557bc288e\",\"content\":{\"seo\":{\"_uid\":\"f93c0577-665a-418b-8724-6251262de434\",\"title\":\"Oliver | 50five content specialist\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Oliver is a content specialist of 50five\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"6403f542-481b-46a1-a11c-c4ecf853e1fe\",\"name\":\"Oliver\",\"avatar\":{\"id\":2100527,\"alt\":\"Oliver\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/768x953/078d254d84/oliver-arif.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"component\":\"author\",\"occupation\":\"Content Specialist\",\"description\":\"Oliver is a Content Specialist for 50five UK\"},\"slug\":\"oliver\",\"full_slug\":\"en-gb/author/oliver\",\"sort_by_date\":null,\"position\":-60,\"tag_list\":[],\"is_startpage\":false,\"parent_id\":41803791,\"meta_data\":null,\"group_id\":\"ac4e6648-46be-465f-a7ca-c02e96c872f2\",\"first_published_at\":\"2021-03-30T10:59:46.238Z\",\"release_id\":null,\"lang\":\"default\",\"path\":null,\"alternates\":[],\"default_full_slug\":null,\"translated_slugs\":null,\"_stopResolving\":true},\"content\":[{\"_uid\":\"64580acd-4a4a-4f69-a835-71862b0a8a34\",\"align\":\"default\",\"preset\":\"\",\"children\":[{\"_uid\":\"72e40b5b-1c56-408d-aa0a-ec54db7eb77a\",\"link\":{\"id\":\"4f0fd6dc-613a-4f20-8cda-6954f722b8e7\",\"url\":\"\",\"anchor\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"en-gb/e-mobility/charging-station-selection-tool\"},\"type\":\"button\",\"title\":\"Get an EV charger quote\",\"preset\":\"\",\"target\":\"_self\",\"variant\":\"primary\",\"relation\":[],\"component\":\"button\",\"icon_size\":\"default\",\"icon_type\":\"default\",\"icon_color\":\"default\",\"icon_spacing\":\"default\",\"icon_variant\":\"default\",\"icon_position\":\"left\",\"disable_nofollow\":false}],\"component\":\"button-group\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"7686e9a3-b9a6-470a-8515-268f6f5ebe3c\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"So what is happening?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"db71814e-9baa-4703-ae01-3cd829fa253e\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"You may be sat there thinking \\\"why is my car delayed?\\\" or \\\"why can't I get the latest Xbox or Playstation?\\\". This is because of a global shortage of ‘semiconductor chips’ which are used in hundreds of our day-to-day items from electric toothbrushes to the \",\"type\":\"text\"},{\"text\":\"latest cars\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/blog/new-ev-cars-coming-2021\",\"uuid\":\"dcd85fb5-b0f7-435b-8ce2-f36b72cf6eed\",\"anchor\":null,\"target\":null,\"linktype\":\"story\",\"story\":{\"name\":\"New EV cars coming in 2021\",\"id\":43360064,\"uuid\":\"dcd85fb5-b0f7-435b-8ce2-f36b72cf6eed\",\"slug\":\"new-ev-cars-coming-2021\",\"url\":\"en-gb/e-mobility/blog/new-ev-cars-coming-2021\",\"full_slug\":\"en-gb/e-mobility/blog/new-ev-cars-coming-2021\",\"_stopResolving\":true}}}]},{\"text\":\". Even before the global COVID pandemic the demand for these tiny chips was much higher than the supply.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Supply chains around the world are being affected as manufacturers struggle to obtain enough semiconductor chips for their electronic products. Many prospective vehicle owners are being told that their new cars are being delayed with no certainty on when they can be delivered. Some vehicle manufacturers have already announced that they are reducing supply as a result, Nissan recently announced that it will be producing 500,000 less vehicles due to the shortage. Many \",\"type\":\"text\"},{\"text\":\"EV charger manufacturers\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"/en-gb/e-mobility/brands-charging-station\",\"uuid\":\"da5ee66b-38f3-4885-891f-5df8ef8ba99f\",\"anchor\":null,\"target\":null,\"linktype\":\"story\",\"story\":{\"name\":\" Brands charging station\",\"id\":43394383,\"uuid\":\"da5ee66b-38f3-4885-891f-5df8ef8ba99f\",\"slug\":\"brands-charging-station\",\"url\":\"en-gb/e-mobility/brands-charging-station\",\"full_slug\":\"en-gb/e-mobility/brands-charging-station\",\"_stopResolving\":true}}}]},{\"text\":\" are also being hit by the shortage as the crisis shows no immediate signs of clearing.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":3134361,\"alt\":\"microchip close up\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1600x520/0b22dc7d6b/microchip_shortage2.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"ac7a68d3-bcae-42c6-8b37-f0e6e8498c5c\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"ff46cca9-1497-4914-a750-d8c64252efd5\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"What are semiconductor chips and why the shortage?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"360464c1-edc4-4f10-aba9-0cbbf11b1b97\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"To put it simply, semiconductor chips are used to control the electrical current in an electronic device. They are present in almost every daily appliance we use. Some economists have begun calling them “the new oil” due to their importance to daily modern life.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The shortage itself was mainly caused by the global COVID outbreak; many companies cancelled their orders for chips assuming that the economy was about to take a downturn. Semiconductor chip manufacturing plants also closed during this time. However, the issue wasn’t just on the manufacturing side as major ports around the world also shut down leaving hundreds of container ships unable to dock, creating a bottleneck in supply.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"b139867e-7196-49ee-8d5a-751f005227ac\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"When will it be resolved?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"b4127e13-ce1e-4452-89fd-6a3561c3bbbb\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Experts within the chip industry are predicting that the shortage will easily roll over into 2022 and could well last for a further two years before normality is restored. Prices of affected items are expected to increase in the short term whilst demand remains high. It may become more obvious in time as companies such as Apple and Samsung who began stockpiling chips early on begin to run out and also become affected by the shortage.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"}],\"summary\":[],\"updated\":\"\",\"component\":\"blog\",\"short_text\":\"With the country seemingly to be fully re-open after lockdown you may have noticed certain items are harder to find in stores or have much longer waiting times to come back into stock.\"}","full_slug":"en-gb/e-mobility/blog/the-global-microchip-shortage-you-didn-t-know-about","first_published_at":"2021-10-27T13:54:31.772Z","published_at":"2021-11-01T14:23:37.129Z","read_time":1},{"uuid":"f27c9827-f785-4b4a-ab62-f44182a2fab1","content":"{\"seo\":{\"_uid\":\"78c2948f-920c-454f-956b-d70b095b6010\",\"title\":\"Jaguar to go full electric by 2025 | 50five\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Jaguar has become the latest car brand to announce that their vehicle range will be fully electric by 2025.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"2b7a555a-8489-4018-875b-d9f721684ca0\",\"image\":{\"id\":2131742,\"alt\":\"Jaguar all electric\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1600x520/beed5cdd84/jaguar_all_electric_range.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"title\":\"Jaguar to go full electric by 2025\",\"author\":{\"name\":\"Joost Gerrits\",\"created_at\":\"2021-03-17T15:45:34.647Z\",\"published_at\":\"2022-01-19T12:34:14.895Z\",\"updated_at\":\"2022-01-19T12:34:14.916Z\",\"id\":42049133,\"uuid\":\"33a731a5-0c2d-4308-998d-5d81c0337b6c\",\"content\":{\"seo\":{\"_uid\":\"0fb5d419-85a4-4adf-a5c2-a6bed8d76907\",\"title\":\"Joost Gerrits | 50five content specialist\",\"plugin\":\"seo_metatags\",\"og_image\":\"\",\"og_title\":\"\",\"description\":\"Joost is a content specialist of 50five\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"\",\"twitter_description\":\"\"},\"_uid\":\"8289d556-ee40-4f9e-a08e-87c4e032be51\",\"name\":\"Joost Gerrits\",\"avatar\":{\"id\":3668608,\"alt\":\"Joost\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/976x977/bcb32baf1e/joost.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"component\":\"author\",\"occupation\":\"Content Specialist\",\"description\":\"Joost is a real EV enthusiast. 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In the next few years, it is going to be a very different car, with Jaguar I-PACE being the main model. The brand is set to be distinct from Land Rover and will become available for willing buyers by 2025.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"7686e9a3-b9a6-470a-8515-268f6f5ebe3c\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"What’s next?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"db71814e-9baa-4703-ae01-3cd829fa253e\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Gerry McGovern, CEO of Jaguar Land Rover, has the task of leading the team and ensuring that the anticipated model is available by the time stated. The new design strategy is not out yet, and that is another project they must begin with to make the dream a reality. This also means that the company must have excellent design architecture.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2131746,\"alt\":\"Jaguar \",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1024x333/233ab20b81/jlr_bollore_reimagine-1024x333.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"ac7a68d3-bcae-42c6-8b37-f0e6e8498c5c\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"_uid\":\"5b70a1b8-0c2d-4475-b018-9ef9037997a4\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Bollore also stated that Jaguar would leverage a very unique platform architecture, which means it will let go of the current modular internal combustion MLA (Modular Longitudinal Architecture)/electric platform. The upcoming Electronic Modular Architecture (EMA) will be handed over to Land Rover. The company will develop a new work philosophy that will enable it to come up with an electric vehicle that will fully satisfy the needs of users.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Recently, Jaguar XJ had been listed on the MLA platform and was to be shown this year before going fully on sale in 2022. Unfortunately, it has been wiped out because the company is going to operate on a new platform. The CEO stated that, unfortunately, the next-generation Jaguar XJ does not fit the company’s new positioning. It should be noted that this is a decision that has received a lot of criticism from experts in different parts of the globe. Bollore stated that it was a huge decision, and at the end of the day, it was significant.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"ff46cca9-1497-4914-a750-d8c64252efd5\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"About an All-Electric Platform\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"360464c1-edc4-4f10-aba9-0cbbf11b1b97\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Currently, the all-electric platform is in its early stages of development. The overall design will depend on the primary design strategy for the cars that would be produced by the automobile company. The company should operate on an excellent platform to gain a strong market presence.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It is upon the designers to independently come up with something that would best suit the company’s objectives and goals, but they will need to take their time and come up with the best. They should, however, note that proportion is a crucial thing, and it will dictate the platform.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2131754,\"alt\":\"Jaguar i-pace\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1024x333/30e9555988/jaguar_i_pace_hero-1024x333.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"3241cf38-d11f-44f0-bfd8-3b7df07c5d2b\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"b139867e-7196-49ee-8d5a-751f005227ac\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Compact Electric Jaguar\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"984e6dc2-802f-4596-93a4-a64f50597a08\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"By the time Bollore joined JLR, the plan was that a new tiny Jaguar crossover was to be developed to rival Tesla’s Model Y and Model 3, as well as the new Polestar 2. This is a plan that has not been forgotten since it still has a lot of support from the panel. Nick Rogers, the Director of Engineering, stated in 2020 that the idea of a small electric car is great and that they are still thinking about it.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"The company has a dream of being in a better place, and clearly, their customers would like for them to be there. The company has the idea of going fully electric in 2025. It is a plan that is relevant at this time, when the environment matters more than anything else.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Julian Thomson, the design boss, is a huge fan of smaller vehicles and would like to work on the project as soon as possible. Thomson recently stated that developing smaller cars would be a project that is worth working on. They are a luxury EV that can perfectly reflect what is going on around the world at this time. Thomson also stated that it would be exciting to work on Jaguars that are smaller, highly efficient, and those that come with all the things that buyers are looking for.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It is believed that such ideas are the ones that caused the company to focus its goal on coming up with electric cars in the next few years. Gerry McGovern stated that they are already working with the team to develop a design strategy for the next generation Jaguar, and it will be huge.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"c5c2a5e6-a488-465a-9115-08f1bac74577\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"How is the process done?\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"4df9004f-b8f3-4faf-a692-6b20ed773582\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"At the moment, it is hard to really tell how the company would do it. However, in the past, whenever they needed to come up with new models, they underwent intense creative intellectual steps, and they used words that were written down to help define the future. It is thought that the same philosophy would be applied to design the futuristic Jaguar I-PACE.\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"It is a process that takes time because any form of inaccuracy might affect the quality of the automobile. The EV industry keeps getting sophisticated, and by the time the car will be ready, the buyers’ expectations shall have gone critically high. The design strategy might also evolve with time, and new methods could be applied to design a model that buyers would find irresistible.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"img\":{\"id\":2131755,\"alt\":\"Jaguar i-pace\",\"_uid\":\"ae36203c-6222-4a24-af16-3d009318b2c1\",\"name\":\"\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/108028/1024x333/4b13d0724e/jaguar_ipace_charging-1024x333.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"_uid\":\"9e498dde-ba6d-4fea-9a8b-2f8b95fe85e0\",\"preset\":\"\",\"component\":\"image\",\"max_width\":\"\",\"margin_bottom\":\"default\",\"aspect_ratio_mobile\":\"original\",\"aspect_ratio_tablet\":\"original\",\"aspect_ratio_desktop\":\"original\"},{\"_uid\":\"2d129b07-9c9e-4d14-aef6-fdc5e59ba6c5\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"For many years, the company has hinted at its plan to enter the EV industry with a thud, and now is the time to show the world what they have in store. It is anticipated that the future Jaguars will have some reflection of the past, even if they are going to be modern and exquisite in every sense of the word. It is all about capturing that sense of heritage instead of the retrospective feel and look.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"id\":\"\",\"tag\":\"h2\",\"_uid\":\"e4aca5ad-fcee-4a85-a70f-f56246ee66aa\",\"size\":\"default\",\"type\":\"heading\",\"color\":\"default\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Final words\",\"type\":\"text\"}]}]},\"preset\":\"\",\"component\":\"heading\",\"text_align\":\"default\",\"margin_bottom\":\"default\"},{\"_uid\":\"2aedc3e6-ceab-4087-a134-ca0120d7172c\",\"size\":\"default\",\"text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"In 2025, with the help of electric vehicle technology, the new models of Jaguar will be ready. We don’t really expect the vehicle to be very affordable, but it will be worth every penny. Currently, the company is working on the project and should be ready at the time stated. It is believed that many other automobile companies will embrace the EV industry, so the future has some exciting secrets that are worth waiting for.\",\"type\":\"text\"}]}]},\"color\":\"default\",\"preset\":\"\",\"component\":\"rich-text\",\"text_align\":\"default\",\"margin_bottom\":\"default\"}],\"summary\":[],\"component\":\"blog\",\"short_text\":\"Recently, the new Jaguar Land Rover CEO, Ballore, announced that by 2025, Jaguar would officially become an electric car brand. Amid the same announcement, it emphasised that Jaguar will only manufacture electric cars and that JLR will leave SUVs to the Land Rover Brand. 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